If you are running an online business
or have a website for your offline business, there is a likelihood that you
have heard about or come across the popular social networking site known as
Twitter. Perhaps, you already have a Twitter account but you do not feel like
it adds any value to your business. As a matter of fact, Twitter can be an
excellent tool for promoting your fledging business, if a number of important
rules are followed. While you are allowed to post almost anything on social
media, there are number of unwritten etiquette rules that you ought to follow
when promoting your business, particularly on Twitter. This article will
outline these rules.
If you choose to ignore the below
rules, do not be surprised if people turn down your friend requests or stop
following you! In addition, always bear in mind that that Twitter is an online
society - not an advertising medium. Not everyone will positively respond to
your promotional efforts; so do not expect to just open a Twitter account, post
a number of your business links and instantly get an overflow of traffic or
overwhelming sales for your product. Nonetheless, if you focus your efforts
towards making relationships and connecting with your prospective clients, you
will be able to secure new business deals after a very short period of time.
Do’s and
Don'ts when Promoting your Business on Twitter
Let us begin with what you are
supposed to be doing:
- Do follow an amount of
people you will be able to deal with; aim to maintain an equal number of people
you are following to those who are following you back, until you establish
yourself and business.
- Do post links to your most recent
blog entries, transactions and client testimonials - but be moderate.
- Do share and Retweet links to other
user's products, blog posts and offers. By showing interest in other people's
products, they will definitely return the favor and show similar interest in
your products too.
- Do utilize Twitter to invite some
of your prospective clients off their handles and onto your business blog. Then
once they subscribe to your blog, you can take your promotional efforts a notch
higher. Always remember that Twitter only gets you new introductions and
connections, and that you will have to convert these into clients and sales on
your own separate platform.
- Do DM (send direct message) your
follower(s) about something that is related to them. For instance, if you
decide to follow someone because of their recent funny post, DM them to say hi
and tell them that their post got you laughing out loud and made your day! Do
not forget to keep your DM messages friendly.
Here is the
list of things of what you should not be doing:
- Do not auto DM your followers those
pre-written self-introductory messages. They are outright irritating. Connect
with your target audience first before sending them any of your personal links.
After all, if people were initially interested they would have read about you
on your bio line.
- Do not rant and rave about your
significant number of followers. It is ok get excited when you realize that
your promotional efforts are beginning to bear fruit, but let it be your best
kept secret!
- Do not open a Twitter account and
immediately begin to follow as much people as possible. Once you have your
account running, find new people to follow as slowly as you can. Otherwise,
people will mistake you for a spammer. Understand that no one will follow you
back if you have a single update, are following 600 people and have only 2
people following you back.
- Do not base all your Twitter
updates on your business, blog or products. You must have real and friendly
chats with your followers in order for them to trust you as an individual
first. This means that you have to pay close attention to what other users are
saying, and engage in discussions that are not specifically related to
yourself, blog or business.
Lastly, since the number of Twitter
users is growing everyday, advice new users against falling prey to any of the
above annoying habits. By politely informing them what not to do, we will
surely have a much better social media environment to interact in.
This
article was provided by Steve at buyfollowerstwitter.co.uk,
a marketing agency who aims to help you grow Twitter Followers UK.
I
hope you like this article; feel free to make comment (feedback)…
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