Promoting
any type of business or website can be difficult at the best of the times, and
often expensive too. Especially if you’re competing in a business which has
lots of established competition, then you have to compete with other companies
who probably have much larger budgets than you do. This leads to many
businesses and websites failing in the early stages of their website or
business launch, simply because they do not have the right knowledge, tools and
skillset to market their business or website appropriately.
Most
business owners or website owners will use methods of marketing such as
television advertisements, radio adverts, adverts in local magazines or
newspapers, banners, posters, and even digital forms of marketing such as pay
per click marketing and search engine optimisation. All of these methods of
marketing can do wonders for your business or website, but they can be a huge
strain on your wallet too.
One
method of marketing which a lot of people seem to forget about is print
marketing; print marketing involves making use of printed products such as
flyers, postcards, business cards, leaflets, catalogs and other such materials
to help you advertise your business or your website. Printed marketing is a
fraction of the price that you will pay for digital marketing, and can have
just as impressive results. To help give you some ideas on how you can put
print marketing to use for your business or website I have found some fantastic
examples and listed them below for your inspiration.
I hope
these examples have given you some great ideas which you can go off and use
yourself to help you market your own business or website. You could get even
more creative than the examples above and opt for something like custom door hangers,
or table tents. Something slightly different should stand out more than the
everyday print products in mass circulation.
Whatever
you decide to have printed, make sure you pick a printing company who can
deliver high quality printing results for you. There is nothing worse than
creating an amazing design and having it ruined by low quality prints. By using
an established printing company with a good reputation you will guarantee that
your prints are going to be delivered looking just the way they should, meaning
you should achieve the results you’re expecting. If you end up with low quality
prints then you are not going to experience very good results from your print
marketing campaign – that’s for sure.
Youth unemployment in the UK is
a persistent issue and one which has intensified in recent years as a result of
the ongoing economic crisis and the lack of jobs available.
This problem is further
compounded by graduate unemployment, with highly qualified youngsters leaving
university only to find that there are not jobs for them to fill.
However, the Data Centre
Alliance (DCA) believes that it could tap into this pool of unexploited talent and
encourage out-of-work graduates to get involved in this emerging industry.
Prioritising Employment
The DCA points out that
statistics show that the data centre market is expanding at a rate that is more
significant than any other area of the British economy. If this growth rate is
to be sustained then data centre providers need to find more staff to help them
cope with demand, because at the moment there is a deficit of skilled workers
who are able to make up for the gap.
This is why the DCA has
announced the creation of a graduate boot camp which is explicitly targeted at
those university-educated people who have not got a job elsewhere and could be
in a good position to start a career in a data centre.
Scheme spokesperson Simon
Campbell-Whyte points out that the problem being faced by data centre operators
is not only that there are not enough skilled employees, but also that the
average age of staff members is over 50. This means that the problem will only
intensify if it is not addressed sooner rather than later.
Mr Campbell-Whyte argues that at
the moment many graduates are simply not aware of the opportunities that are
available to them in the data centre industry, in spite of the fact that many
of the services they use on a daily basis will be entirely reliant on this
infrastructure.
The intention of the scheme is
to help graduates and even those who have already worked in other areas and
industries to acquire the skills necessary to make them a valuable team member
within a data centre environment.
Probable Prospects
The project is located at the
Dockland's campus of the University of East London. Perhaps most important of
all is the fact that it is free to attend, with the costs being covered by a
number of data centre sponsors.
These shows just how eager data
centres are to get the right kind of employees, who will be able to work
effectively over the coming decades.
A small group of 21 people is
going to take part in the boot camp, with a 10-day course scheduled to instill
them with the kind of knowledge and information that will help them succeed in
interviews for data centre jobs.
It will be interesting to see
whether or not this scheme is effective, particularly given how important it
could ultimately be to the industry.
Data
Centre Shop has a large range of data switches available to
enterprise customers which can be viewed, compared and purchased online.
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