Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts
There
are no excuses for PR (Public Relations) mistakes now that we can manage our PR campaigns 24/7.
Using mobile technology we no longer need to be in the office or at a computer
to be able to rectify a problem or a brewing disaster. A PR professional should be able to manage PR on the go. Here are all the apps a
PR professional should utilize to manage PR on the go. See here the apps to help including communication, organization, social media and news as -
Social Media
Every
PR professional should take advantage of the social media apps for smart
phones. The apps are just as good as the sites and in some cases actually
better. Communicate with fans, offer advice, share information and build
relationships using the apps on the go. Every PR professional should have
Facebook and Twitter for on the go updates, but also consider LinkedIn and
Pinterest.
News
Everyone
working in PR should keep up to date with what’s going on in the world. Few
people buy hard copy newspapers anymore, instead opting to read news online and
on mobile devices. You should especially keep up to date with the news of your
industry, as it’s great to be able to share news on social media sites and
discus it too. For example if you work in technology PR you will want to be up
to date with any technological news at all times. Try the BBC news app,
Instapaper and Zite.
Organization
A
badly organised PR professional just doesn’t work, if you do have some issues
with being organised take advantage of mobile technology to help you get
everything in order. Try file sharing apps like Dropbox, so you can take all
your documents with you where ever you go. There are great apps for to do lists
so you always stay on top of everything, try Astrid to do list, clear and iDoneThis.
Communication
Communication
is essential in public relations. You need to be in touch with the public and
your colleagues at all times keeping everyone up to date. There are lots of
great ways to communicate efficiently and easily using various apps. Try the
Skype app for free video calling, Whatsapp for instant messaging and Cloudtact
that will instantly update your contacts if they change any of their
information or contact details.
No
matter what industry of PR you work in, from Technology PR to Fashion
PR, at the end of it all Public Relations is all the same. You need to be
organised, always in touch with the public and colleagues and on the ball,
making use of various smart phone apps helps you do this.
Useful Apps to increase Page Rank
Public Relations are one of the most technically advanced
industries with the internet and social media playing a huge part. Public
relations can be a demanding industry to work in so every little helping hand
available the PR professional should take. What a lot of PR professionals don’t
do is take advantage of the wonderful piece of technology that is the smart
phone. There are lots of helpful apps the technologically advanced Pr
professionals (particularly those in technology PR) couldn’t live without and
you should take advantage too.
Social Media Apps for Page Rank
Social media plays a big part in PR. You can take your social
media accounts with you where ever you go and they work just as well as the
actual sites-
- Facebook app- Log into any account including your clients and update, message and like pages.
- Twitter- Again you can log into any account and tweet to your heart’s desire no matter where you are.
- Instagram- Instagram is primarily a smart phone app, if you manage the PR for a company you should definitely consider setting up a company account.
- Linkedin-
This app is used for more personal reasons. Download the Linkedin app and
connect with other Pr professionals on the go.
News Apps for Page Rank
As a PR professional you should always be up to date with current
affairs and news worthy stories. Here are the apps to keep you up to date-
- Insapaper- Many of us find great articles and posts we want to read but just don’t have the time. Insapaper lets you save anything you can’t read then and there to look at later.
- Flipboard- A digital news magazine, this app updates constantly with current news. You can link it to your social media accounts too and share anything you want.
- Pulse-
Pulse brings together all your favourite news stories, blogs and posts for
easy access any time.
Organization Apps for Page Rank
I image you have a lot on your plate nearly all the time, and it
can be difficult to stay on top of everything, any PR professional should take
advantage of apps that help you stay organised-
- Dropbox- This handy little piece of technology allows you to access all your files from both your work and personal computer on the go. No need to email files in advance with Dropbox.
- Clear-
Clear is a lovely simple to do list that makes everything, well, clear!
Keep your mind clear and stay on top of everything using this list.
This is a list of the best, which I personally find useful. No
matter which area of PR you work in, whether it’s Technology
PR of Fashion PR these apps will make your job an awful lot
easier. You will find you are more productive and always on top of your
game.
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