The Use of Social
Media as a tool for marketing and awareness campaigns is getting more and more
popular. The first Reason for that could be that it is way cheaper than any
other form of marketing. With the inception of social media in our lives, this
medium of communication has taken the world by such a force which is hard to
resist. This mode of communication has become a common practice where people
respond faster on social media than anywhere else.
The use of internet
and specifically social media is on a boom now a days with social networks like
Facebook, twitter, myspace etc. etc. This Internet boom has shocked the whole
world with its undermining charms and beauty. The attraction of social media
networks had just bounded everyone in a spell that is just simply unimaginable.
This boom had let us to think how this Phenomenon can be retained and be used
in the business for effective marketing and awareness campaigns as well. With
Riots being conducted through these mediums and people use it for updates and
all.
Recently TEDxLondon
Organized an event about Picking up the baton from Sir Ken Robinson’s latest
TED Talk –the event has been designed specifically to ask "How can we
bring on the education revolution?" The event used an extensive social
media campaign to support the cause of awareness and facilitating the fans with
regular updates as well. At the event, people were encouraged to tweet and put
relevant hash tags in their tweets.
Organizers were
encouraged to multi-task while they were present there, to give live updates to
their friends and family. The event was broadcasted on live stream and twitter
was used to give periodical updates about the current happenings at the event.
"Social media encourages us to act as journalists who can document and
share information with others in an instant. It allows us to become the eyes
and ears for the people online". Said Kakul Ehsan, she was handling the
social media campaign for TedxLondon. We shared information every minute, kept
everybody on the loop, shared pictures, showed live streams and kept the flow
of communication between us steady and fast.
By the end of event,
we hoped that everybody online was updated as much as we were. We wanted to
instill a feeling of being here at the event in any possible way through
instant online interaction. The integration of social media in our daily lives
had taken the whole sharing experience to a new levels with minute to minute
live updates of our daily functions and actions, which is kind of weird but it
is the whole part of experience in this "Online and virtual world."
One couldn't imagine how the world can be further changed in the future because
of the Social media, but the business and Internet marketing are surely being the
in the top categories of the things that would be directly inspired by it.
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