The term and the
concept of PageRank is the sole property of Google. PageRank is nothing, but
the “link analysis algorithm” that is used to give a particular numerical value
to the sites in order to represent its importance in the World Wide Web. This
technology was originally developed by Mr. Larry Page and Mr. Sergey Brin.
Google PageRank plays a significant role in determining the authority of a
website in the index of Google. This is the most important aspect we should
take care of while thinking about the optimization of a site since, it point
outs the relativity of our sites to the search engines.
In short, we can
define Google PageRank as a specific numerical value that has been allotted for
a website which in turn represents its importance on the web, according to
Google. It is very much clear that, Google always do the ranking of websites by
considering the link popularity of the site or sometimes it depends on the
number of inbound links. Unlike Google, some other sites are giving importance
to the content of the sites.
It is really
interesting that, the discovery of Google PageRank, has created a dramatic
change and influence in the field of search engine optimization. While
discussing about the PageRank, we should not get confused by the term
“TrafficRank”. TrafficRank determines the position of site on a particular
search term.
Higher page ranks are
really important. It is advisable to increase the PageRank, as it directly
affects the placement of our sites in the search engine optimization. Nowadays,
we are having numerous simple steps to increase the page ranking. The most
important fact, we should keep in mind is that, Google is giving more focus on
“importance”. In order to make Google, which is similar to a library index will
identify our website, and decides whether it s ‘important’ or ‘not’. This index
is designed in such a way that, it can easily catch the most relevant
information on a quicker speed. The more ‘important’ the site is, the more the
chances to get the information about the site to get displayed on the relevant
search. It is also important to have unique and relevant contents on our site,
and a correct way of its channeling to get more incoming links which will
improve the PageRank.
Google always give
emphasis on the fact that, by getting important websites to link to us, it will
automatically improve the page ranking and ultimately results in the better
search engine traffic. Having a highest Google PageRank, is helpful for you to
enter into any market. One of the most significant ways to increase the
PageRank of a particular site is to make other websites links to our site. And
by doing this, it is much easier to make Google convinced about the
‘importance’ of our site.
Some other commonly
used ways to increase the page ranking are article submission, Blog submission
which means- maintain a blog for the site, Press release submission, Article
announcement etc.
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