Not all small business owners are tech-savvy. Some
business owners need a little nudging to make their businesses more efficient
and productive through the use of technology. A few applications have been
deemed worthy of the “user-friendly” stamp for technophobes. Try a couple and
determine if business processes improve.
Near Field Communication (NFC) Applications
Contactless communication between devices makes life easier for tech-shy
businesses trying to synchronise data on multiple devices. To operate properly,
the devices must be within 10 centimetres of each other and be compatible. What
could be easier than holding two devices in close proximity to one another?
This type of technology may be used in retail for purchases, in transportation or with loyalty cards. The technology may even facilitate backup of data from a smartphone to a laptop, PC or tablet. The opportunities for this technology are endless. Some applications such as Bump are available to facilitate this type of data transfer.
This type of technology may be used in retail for purchases, in transportation or with loyalty cards. The technology may even facilitate backup of data from a smartphone to a laptop, PC or tablet. The opportunities for this technology are endless. Some applications such as Bump are available to facilitate this type of data transfer.
File Sharing Applications
The concept may be difficult to understand, but the process is simple. Dropbox allows users to share files through a web-based application. Transferring large documents via email requires the use of too much bandwidth.
Instead, Dropbox requires users to sign into a web-based application with a login and password. Once inside the system, files can be uploaded. The intended party will then be given access to view, download or print the file or document. This is a useful and easy-to-use application.
Mobile Payment Applications
A sales opportunity may occur anywhere. Mobile
payment applications allow small business owners to accept credit card payments
via smartphone. Some applications work in conjunction with a swiping mechanism.
Others use a call-in mechanism. Popular mobile payment devices and applications
include: Square’s card reader, Intuit GoPayment application and Visa PayWave
application. These applications are as easy to use as swiping a credit card in
a store.
Money Transfer Applications
Money transfer applications may be required in the case of emergency. Money may need to be transferred to a business partner, vendor or other interested party within a short period of time. Money transfer applications are easy to use and will significantly improve productivity. Businesses often use applications such as PayPal.
Mobile Advertising and Location-Based Advertising
To increase sales and traffic to a business location, location-based advertising is a must. Applications facilitate location-based and mobile advertising. By the end of 2012, Gartner expects businesses to spend $7.5 billion on mobile advertising.
Mobile advertising is a proven way to generate leads and revenue. Business owners should be listed on location-based advertising applications to improve profitability. Some businesses will offer a discount each time a customer checks into a location. Foursquare is an application designed to generate physical traffic for businesses.
Try user-friendly applications to improve efficiency of the workplace environment. These applications may be used with smartphones, tablets, laptops and PCs. Try new applications and be converted into a techno-savvy business person.
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