In
the designing process of a website, web design is the term used to describe the
client side of a website. It includes user experience design, authoring,
interface design, and search engine optimization (to name a few).
Pop
culture, market, art, fashion and of course technology are the cause of trends
in web design. For this reason, you can not predict its exact future. However,
they say that the best way to predict future behaviour is by looking at past
behaviour. If that’s the case, let’s have a look at some trends that have
become increasingly popular since first released.
Response Web Design
Due to the release of new devices, such as smart phones,
that are used for internet browsing, websites are increasingly being designed
to work on both desktops and phones. Now, because of Response Web Design,
websites can be adjusted to fit any screen size. This helps to resolve some of
those usability problems that arise while browsing on monitors with different
sizes, aspect ratios and resolutions.
Replacing Flash
Flash, described in 2001 as a rich internet application, has
lost most (if not all) of its je ne se quoi. Although designed for all devices
as a platform for publishing multimedia, flash is increasingly being replaced
by HTML5, CSS3 and Java.
The cinema experience
More websites are following the trend of making viewers feel
like they are in the cinema. Huge photos, videos and very little text all help
to create this effect.
More creativity, less tradition
Websites are straying more from the traditional top navigation
bar, opting for a richer user experience. Through the use of animation,
interactive elements, videos and photos, navigation has become more
sophisticated and a whole lot more interesting.
The Parallax Effect
The
Parallax effect is all about creating the illusion of depth. The effect is
created by allowing each of the different elements in the web page, to move at
different paces while the user is scrolling. It is a visual effect that engages
and captivates the users. Although the Parallax Effect has been around for some
time now, it became a real trend in the year 2012.
As
mentioned before, the future of web design is pretty much unpredictable. After
all, we do live in a time of discovery and invention. We can however predict
that web designers will increasingly focus on designing that will provide
viewers with a rich online experience that will (hopefully) leave a lasting
impression.
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