If you want your website to be seen and
visited by more people on a daily basis then SEO is the best way to go. Not
only does it not cost you anything, unlike other forms of internet marketing,
you could also increase your sales no end just by appearing higher up in the
search engines results. Search engine optimization is not a new thing but
recent changes in the industry mean that now could be the best time to use it
to increase your online presence.
With changes last year to Google’s
algorithm (how it calculates where a site should appear in the results) more
impetus has been put on ethical SEO and this means that the hard working
individuals that are going about it the right way will be better rewarded. Some
people believe that SEO is a difficult thing to master but although there are
many levels, some of which are pretty technical, there are a few small things
that anyone business owner can do to optimize their site.
Update Title Tags -
Title tags are what can
be seen at the top of a page on the internet tab and they are basically help to
tell the search engine what the website is about. By changing them to include a
few industry keywords then it could help you to be found easier for these
terms. Just don’t exceed seventy characters otherwise they won’t be fully
displayed in the results.
Make Sure All Pages Lead Somewhere –
In order for the
search engines to get a good idea of what your site contains, they will
regularly send their robots to scan your site to gauge what the content is
about and to see if you have any new links.
The trouble is, if they encounter any
website errors such as 404s they will give up and head off without exploring
the rest of your site. So that this doesn’t happen, you should regularly check
to see that all pages lead to another page and that any pages that are removed
are properly redirected.
Be Social –
You may think that
social media sites are only good for keeping in contact with people you hardly
know and for attempting to reach your target audience but they are also good
for SEO purposes.
Search engines like sites that are
regularly active and a good way to do this is to share things via social media.
They also know that things that get shared a lot on social media sites are hot
topics and information that everyone wants to read and so they will show them
higher up in their results.
Re-write Description Tags –
Description tags are
what people will see underneath the title of your webpage in the search engine
results and are effectively a short pitch to entice people in. Although these
are not taken into account by the ranking algorithm, re-writing them to include
persuasive language and important information could lead to more people
clicking your site.
Link To Relevant Pages –
When building
links to your site, which is an integral part of SEO, a lot of people just link
to the home page thinking that that’s where visitors will want to land.
However, although your home page might be a nice welcoming place for them to
start, if it doesn’t display the information they are looking for they will
soon press the back button. Instead of this, use the relevant product page as
the landing page so that they can find what they are looking for straight away.
If you like the idea of doing some SEO
but don’t fully understand it then there are plenty of SEO companies that will be able to help. It can
sometimes be a long process but the benefit you will see from sustained good
results will help to propel your business forward in today’s tough environment.
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