Within
the competitive mobile market, top developers vie for market share through
cutting-edge OS technology. With exponential growth from Microsoft, increased
market leadership from Google Android, new focus for Blackberry and innovation
from Apple, the smartphone scene is set to come alight in a battle to win
consumer loyalty. Which is the best smartphone is largely determined by the operating
system and here we look at them all.
Microsoft Windows
Ever the innovator, Microsoft overhauled its mobile OS to better compete in the smartphone marketplace. Typical PC-based Microsoft features such as Office, Excel, OneNote and Outlook provide familiarity to a seamless route for fast integration on all MS-Windows phones. Navigation is now simple and fluid, integrating Xbox games, photo and contact pins as well as music, videos and apps in an easy-to-navigate tiled format. Although still lagging behind Apple on market share, Microsoft is making strong headway with its latest mobile OS.
Commanding
over 60 percent of the smartphone market, the Android operating system’s
popularity has attained new heights. Analysis from the International Data
Center further indicates that with Google’s visibility and partnerships with
brand leaders such as Samsung, the Android OS will remain in the number one
spot for some time to come. An open-source operating system with easy widget
integration, mobile hotspot technology and a wealth of accessible apps give
Google Android the edge in the dynamic world of mobile communication.
Research in Motion Blackberry
Losing
out to Microsoft’s phenomenal growth over the year in the mobile market,
shipments for Blackberry have declined by approximately 40 percent, according
to the IDC. In response, RIM's development team is focusing on detail,
convenience and speed. Razor-sharp graphics, super-fast browser connectivity
and the all-important mobile hotspot feature provide the impetus that may well
relaunch the Blackberry operating system as a contender over the coming year.
Apple iOS
Despite
being a closed-source operating system, Apple provides access to the highest
number of integrated apps of all mobile OS developers. Sharing their technology
with external app creators has led to this success through the provision of
app-development tools specifically for the Apple iOS. Security is a high
priority with built-in software, hardware and firmware initiatives to safeguard
against malware and data hacking, including email encryption and pass-code
protection features.
Whatever
leading OS you choose, whether Android, Windows, RIM or Apple, you can be sure
that new advancements and updates will be offered for your brand. With
development teams constantly working on new features to further enhance
usability, consumers have the advantage in this highly competitive market for
years to come.
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