Video quality
While
consumer-grade video recorders boast high megapixel counts and the ability to
record high-definition content, the quality of non-professional devices is
still severely lacking. Regardless of the resolution at which the video is
shot, poor optical sensors will render mediocre video. The cameras used by
professionals are capable of capturing realistic, accurate video that will
outshine any consumer-grade device.
Lighting
and framing
Shooting video is
an art, and professional spend years honing their craft. Along the way, they
learn how to properly frame shots and take advantage of lighting. Amateurs lack
this experience, and their video will show their weaknesses. By hiring a
professional, companies can be assured that those who view the videos will not be
distracted by poor lighting, inappropriate framing and other mistakes
ubiquitous in amateur video.
Appropriate editing
No matter how
mundane a corporate video is, it will need to be edited properly to avoid
losing the interest of the viewer. Pacing is a crucial comment in videography,
and knowing when to play certain portions of a video is key for success.
Professionals understand the importance of editing a video in a manner that
emphasizes key points and keeps the attention of viewers.
Time
savings
As anyone who is endeavoring
to create a video will attest, shooting and editing a video takes a
considerable amount of time. Those who work for a company need to spend their
time on productive venues, and time spent editing video is time that is better
spent performing more appropriate tasks. While the cost of hiring a
professional videographer may seem expensive, corporate video production
experts will actually save a company a considerable amount of money by saving
them time.
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